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Blending creativity and strategy for interior designers and makers

Ready to elevate your interiors brand? 

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My
Story

For as long as I can remember, I’ve always been drawn to art and architecture, a passion that led me to study History of Art and Spanish at university and spend a summer working with the Royal Collection surrounded by some of the world’s most incredible art. While volunteering at Spike Island gallery in Bristol, an inspiring workshop with their marketing team sparked my love for storytelling, and I knew I wanted to help creative businesses share theirs.

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Since then, I’ve led marketing teams across e-commerce, visitor experience, and interior design, including my time at renowned studio Sims Hilditch. These experiences have given me a deep understanding of the creative industry and the power of thoughtful marketing in connecting with the right audience.

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After the birth of my second baby boy and seeing my eldest start school, I decided to launch my own freelance marketing business to support independent interior designers and brands to tell their stories and grow with confidence. From crafting content, to SEO, events and social media, in marketing I’ve done it all. If you’re an interior designer, maker, or creative business looking for flexible marketing support, I’d love to hear from you.

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Read more about my experience

Services

As a small business owner, it’s hard to know where to invest your money, time, and energy, especially when it comes to marketing. In the early days, hiring a full in-house team or outsourcing to a large agency isn’t always realistic.

 

Instead, you’re often left trying to juggle everything yourself or piecing together freelancers for your website, social media, PR, and content. Before long, you’re wearing the hats of both Interior Designer and Marketing Manager when what you really want to focus on is delivering projects for your clients.

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That’s where I come in.

 

Think of me as your dedicated marketing manager, available as much or as little as you need - whether that’s a couple of days a week or a day a month. I’ll work with you to create and implement a clear strategy and content plan designed to raise the profile of your projects and help you attract new clients.

Brand Strategy

Every successful business starts with a clear strategy and a strong brand. I’ll work with you to identify your ideal clients, understand where to reach them, and develop a tailored marketing and communications plan that brings together digital, print, and PR into one cohesive approach.

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Alongside strategy, I can work with you to define (or refine) your brand identity, both visually and through your tone of voice so every touchpoint feels consistent, professional, and memorable, creating a brand that not only stands out but builds trust and attracts the right opportunities.

Content Creation

The cornerstone to any creative business is content, and great design deserves to be seen. From coordinating professional photoshoots, to capturing behind-the-scenes video, to writing blogs, emails, and social posts, I’ll make sure your work is showcased beautifully and consistently across all channels.

Digital &

Website Support

Your website is often the first impression a client gets of your business. I can help with content updates, SEO copy, and digital tools to ensure your online presence reflects the quality of your work.

PR & Events

Visibility matters. Whether it’s securing press coverage in the right publications or creating experiences that bring your brand to life, I’ll help you get noticed. From crafting compelling press materials and pitching to journalists, to planning and promoting events, I’ll work with you to ensure your brand leaves a lasting impression.

Partnerships & Collaborations

The right partnerships can amplify your reach and strengthen your reputation. I’ll help you identify and connect with like-minded brands, influencers, and industry leaders to create collaborations that open new markets, build trust, and expand your audience.

Let’s Work Together

Looking to elevate your interiors brand? 

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I'd love to make that happen.


Got questions? Don’t hesitate to reach out — send me a message, give me a call, or fill out the form, and I'll be in touch soon.

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Lauren O'Connor 

Marketing

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E. lauren@locmarketing.co.uk

T. +44 7747 087775

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